In the realm of visual communication, both exterior signs and banners play pivotal roles in branding and marketing strategies, each with distinct advantages and limitations. When considering the deployment of these tools, businesses must weigh their specific needs against the inherent properties of signs and banners to choose the best medium for their message.
Benefits and Weaknesses of Exterior Signs
Exterior signs are a staple of business identity, offering durable and permanent solutions for branding. Constructed from robust materials like metal, wood, or high-impact plastics, these signs withstand adverse weather conditions, maintaining their integrity and appearance for years. This permanence makes them an essential fixture for businesses seeking a constant presence. However, their rigidity can be a drawback. The initial costs for design, materials, and installation are typically higher than those for banners. Additionally, once installed, these signs do not offer the flexibility to change messaging frequently, which can be a limitation for businesses with dynamic marketing campaigns or those needing to respond quickly to market changes.
Benefits and Weaknesses of Banners
On the other hand, banners provide a versatile and economical alternative. Known for their flexibility, banners can be deployed quickly and are easy to update, making them ideal for promotional events, seasonal sales, or short-term campaigns. They are lightweight and portable, which allows for easy setup and removal, and storage for future use is straightforward. Despite these advantages, banners do have their shortcomings. Typically made from vinyl or fabric, they are less durable than hard signage and are susceptible to wear and tear from prolonged exposure to the elements. This transient nature means they might not be suitable for long-term or permanent business signage needs.
In conclusion, the choice between exterior signs and banners boils down to the specific requirements of the business and the intended duration and location of the advertisement. While exterior signs offer longevity and sturdiness, banners provide flexibility and cost-effectiveness. Businesses must assess their immediate and long-term needs to decide which option maximizes visibility and effectiveness, aligning with their strategic marketing goals.
Banner Printing FAQs
How to print a multiple page banner in Word?
Use the “Tile Printing” or “Poster” setting in Word or your printer settings to split your design across several sheets. Tape them together for a larger display.
Where can I print a banner same day?
At Lawton Printing & Graphics, we offer same-day banner printing on select styles depending on size and availability. Need it fast? Give us a call.
What’s the best resolution to print a banner?
For large banners, aim for at least 150 DPI at full size. That balance gives you sharp detail without slowing down file load times.
Can I print banners at home?
Technically, yes—if your printer allows tiling and your design isn’t too large. But for professional quality, durability, and vibrancy, we recommend commercial printing.
How much bleed should I leave for banner printing?
We suggest 0.125 to 0.25 inches of bleed on all sides to ensure edge-to-edge printing and clean trimming.
Where to have banners printed cheap but good?
You’re already here. Lawton delivers high-quality banners without breaking the bank. Budget-friendly, fast-turnaround, and always sharp.
What file type should I use to print a banner?
PDF with embedded fonts is king. AI, PSD, or high-res JPEGs also work, but make sure they’re in CMYK and scaled properly.
How do I size a picture for vinyl banner printing?
Match your banner dimensions exactly, and export at 150–300 DPI. Use vector graphics when possible to avoid pixelation.
Sign Printing FAQs
Where can I print signs in Dallas?
Right here at Lawton. From yard signs to acrylic lobby signage, we’ve got the tools and turnaround time you need.
How do I sign an art print or artist proof?
Use a pencil or archival pen on the lower right of the print. If it’s a limited edition, add your signature and edition number.
Do I sign before or after my printed name?
Typically, you sign below your printed name. Keeps it professional and easy to verify.
How should I sign metal or canvas prints?
Bottom right corner is common. Use oil-based or paint pens depending on the material.
Can I print signs at home?
Sure, for small paper signs. But for outdoor durability and large format, you’ll want a commercial print shop like ours.
How much does it cost to print a sign?
Depends on size, material, and quantity—but we keep it competitive. Contact us for a fast quote.
What’s the best material for printing wall signs?
For interior signs, foam board or acrylic looks great. Outdoors? Go with aluminum or coroplast.
Can you help me design my sign?
Absolutely. We offer full design support and templates to make the process easy and fast.