Signs of the Times

What They Say, Where They Lead, and Why We Still Make Them

📖 A story about signs, people, and the places we leave our mark.

Let me take you back for a minute.

It’s a Thursday. Pretty normal. One of those high-noon Texas afternoons where the sun could cook an egg on your dash. A guy walks into the shop just as we’re hauling a massive “For Lease” sign out the door—8-foot wide, powder-coated metal, ready to plant.

He pauses.

“Did y’all print that?”
“Yep,” I said. “We print it. We place it. We make sure it stands straight.”

He nods and walks out, but it stuck with me. That question. “Did y’all print that?”

Because when you do what we do long enough, signs aren’t just ink on something anymore.
They’re markers.
Of moments. Of movement. Of something changing.

📍 A Sign Is a Signal

A “For Sale” sign might not seem like much, but for someone it means:
“We’re moving on.”
For someone else, it means:
“This might be our new beginning.”

A directional sign on a development site isn’t just practical—it’s a promise.
“This way. Something’s happening here.”

Even an office wall sign—the kind with brushed metal and beveled edges—quietly says:
“We built this. We’re proud. And we’re here to stay.”

That’s the thing about signs:
They show up right before something shifts.
They’re quiet, but they say a lot.

🎨 We’ve Been Making Signs a Long Time

Before we had printers, before vector files and foamcore and UV inks—Dallas had brushes and planks.
Smithson & Harris, 1890s. Hand-painted signs from a wood-framed shop at Akard and Commerce. A real estate office next door, dealing land deals from handwritten ledgers. The signs they made? They were the first to say, “This is what’s coming.”

Then came Borich, who started on Sycamore Street.
He didn’t stop at signs—his little shop evolved into Texlite, the company that built the first red Pegasus that still lights up downtown.

What started as hand-painted planks became a symbol 400 feet above the street—a sign so bright it became part of the Dallas skyline.

For info on the history of flying red pegasus and the people who made it click here.

🛠 Today, We Still Make Signs

Not just the kind you drive past.
We make the kind that make people slow down.

From yard signs and “Coming Soon” banners, to lobby displays and 8-foot monument signs—we print things that help people make decisions, remember locations, and move forward with confidence.

Yeah, we print signs.
But that’s just the surface.

We design, install, and build for clarity. For movement. For what’s next.
Same-day when needed. Custom when it matters.